With 20 solid years of PR experience, Lauren founded LUNA in December 2016. Prior to leading LUNA, Lauren was Vice President of Entertainment at PMK*BNC where she oversaw the NYC Entertainment Department. She began her career at Walt Disney Studios, working on films such as Pirates of the Caribbean and Finding Nemo.
Lauren has spearheaded multiple Awards campaigns for clients, including: Zooey Deschanel (Golden Globe, Emmy, Grammy), Keke Palmer (Emmy), Glenn Close (Oscar, Golden Globe, Emmy), Hamilton's Rory O’Malley (Tony), Jane Krakowski (Emmy, Tony), Katrina Lenk (Tony) and more. Additionally, she has driven multiple successful film, TV, record and book launches for her A-list clients including Jessica Simpson’s recent critically acclaimed Open Book which broke the sales record for week one of any female celebrity memoir in history and was a #1 NY Times Best Seller for two straight weeks, remaining on the list for 16 subsequent weeks. She handles personal PR for a star-studded talent roster which including Simpson, Deschanel, O’Malley and Krakowski along with Keke Palmer, Coco Rocha, Jennifer Nettles, Sarah Ferguson Duchess of York, Abby Elliott, Alison Pill, Ricki Lake, Holt McCallany, prima ballerina Tiler Peck and more. Further, she has spearheaded talent-centric publicity campaigns for blue-chip brands like Tommy Hilfiger and Coach and the philanthropic organization The Princess Grace Foundation alongside HSH Prince Albert II as well as startup brands like Merryfield.
Lauren has been instrumental in bringing the Jessica Simpson Collection to a billion-dollar business. Through focus and promotion of Jessica in conjunction with her collection, Lauren strategically shifted the conversation surrounding Simpson towards her success as a female entrepreneur – helping expand her existing fan base while also building credibility by securing prestigious press placements like the cover of Vanity Fair and engagements at high-profile women’s events, like the Forbes Women’s conference.
Lauren possesses the keen ability to maintain grace under pressure and upholds a stellar rapport with clients, media and colleagues alike. Her insightful guidance has helped clients to avert crisis and minimize the impact of potentially damaging situations. She is determined and believes in goal setting, oftentimes putting a plan in motion years before that goal eventually comes to fruition. Lauren is known for her devotion and loyalty to her clients and, in turn, has enjoyed that same loyalty from them – many of whom have remained on her roster for well over a decade.
In her spare time Lauren enjoys spending time with her husband, five-year-old son and two-year-old daughter. She believes that every day is a gift and that it is nice to be important but more important to be nice.